caroline knight

COPYwritER, Web Designer, creator

based in THE UK

Welcome to Artful Alchemy, the creative world of Caroline Knight, and a brand new, evolving site. As a copywriter and designer, I consider the beauty to be as important as the story. Besides, the best digital experiences happen when words and visuals work hand-in-hand. This site showcases my writing and web design, as well as my handmade creations - I’m no one-trick pony! Without further ado, let me explain how I can alchemise your projects.

If you’ve landed here, chances are you believe in the magic of a well-told story. Whether you’re after wonderfully woven words or vibrant, vivid visuals, you know well that how you present yourself matters - a lot. Your message deserves more than just “good enough”, and that’s what I’m here to help with.

Over the past decade, I’ve scratched my creative itch by collaborating with clients across countless industries. Your mission is my mission, and I love to polish my alchemical tools to deliver tailored content and web design that allures. My expertise in digital marketing allows me to dream up the most creative content to educate, inspire and persuade… and (of course) to enhance visibility, drive engagement, and maintain brand consistency and loyalty. You name it, I’ve done it, and as my clients can attest, with outstanding results.

Still curious? Take a peek at my services and portfolio pages to find out how I can turn your vision into something unforgettable.

Copywriting Services

web design services

get to know me

copy or content: which do you need?

There is a difference and it’s important.

the focus and aims of copy and content are simply not the same.

content informs, educates, or entertains. Content is king when you want to create interest, build trust, offer value, or engage your target audience. Content examples include blogs, articles, or guides.
copy persuades a target audience, sells products or services, or drives specific actions (such as clicks or sign-ups). Copy examples include adverts, product listings, sales pages or emails.